Scaling Quality and Customer Experience

The way we are revolutionizing the agriculture industry is based on regenerative and sustainable practices and the symbiosis between nature and technology. We’ve leveraged data and technology to scale our production and give more value to our customers with the highest-quality nutrient-rich products.
Born is a movement rooted in taking care of the source. As the environment changes, sustainable production is more crucial. This is our commitment to integrating advanced technology into our process, and thanks to data and AI, we’ve developed a highly efficient and predictable model. Leveraging real-time data on soil health, weather patterns and other variables we ensure informed decisions to improve product quality and transparency for our customers.

We think of Born as something that goes beyond a brand; it is a movement that stands for taking care of the source. We are strongly based on the belief that taking care of the source can unlock the door to unlimited value for ourselves, our clients, and the end consumer. We are making the ‘weakest’ link of the chain the strongest, to streamline the rest of the process and generate impressive advantages. Everybody benefits from a strong and efficient chain that guarantees food safety, high quality, and nature. We are focused on a sustainable and regenerative future in agriculture. This is a movement that pursues full transparency from the source to our customers. We are making the fresh produce business predictable and transparent for everyone in the chain.

A strong chain means a more efficient and resilient process that includes consistent fill rates, better quality, and a better consumer experience over time. When you truly care for the source you create magic because you are connecting the shelf directly to the farms. New technology makes the scalability of the source possible, always prioritizing sustainability and predictability. Our data-based culture leads to a future where taking care of the source is essential to making this unpredictable business predictable.